Hiring of CBC Empanelled Media Creative Agency

Hiring of CBC Empanelled Media Creative Agency

Request for Proposal (RFP) for Media Plan for PM-SETU i | P a g e REQUEST FOR PROPOSAL [RFP] NATIONAL INSTRUCTIONAL MEDIA INSTITUTE Ministry of Skill Development and Entrepreneurship, Government of India Post Box No. 3142, CTI Campus, Guindy Industrial Estate, Guindy, Chennai-32 E-Mail: [contact details removed] | Phone: [contact details removed] / 044-2250 0248 PM-SETU Advocacy Campaign – Creative Agency Request for Proposal (RFP) for Media Plan for PM-SETU ii | P a g e DISCLAIMER The information contained in this Request for Proposal document ("RFP") or subsequently provided to Bidder(s), whether verbally or in documentary or any other form by or on behalf of the National Instructional Media Institute (the Authority) or any of its employees or advisors is final and binding, and is provided on the terms and conditions of this document. This RFP is not an agreement and is neither an offer nor invitation by the Authority to prospective Bidders or any other person. The purpose of this RFP is to provide interested parties with information that may be useful in making their Technical offers pursuant to this RFP. The Authority, its employees and advisors make no representation or warranty and shall have no liability to any person under any law, statute, rules or regulations for any loss, damages, cost or expense which may arise from or be incurred on account of anything contained in this RFP, including the accuracy, adequacy, correctness, completeness or reliability of the RFP and any assessment, assumption, statement or information contained therein. The issue of this RFP does not imply that the Authority is bound to select a Bidder or to appoint the Successful Bidder. The Authority reserves the right to reject all or any of the Bidders or Bids without assigning any reason whatsoever. The Bidder shall bear all c osts associated with or relating to the preparation and submission of its Bid. Relaxation / Exemption to MSMEs / Startups / SHGs regarding turnover and experience will be granted as per Ministry of Micro, Small & Medium Enterprises Policy Circular No. 1(2)(1)2016-MA dated 10th March, 2016 and Ministry of Finance Office Memorandum dated 25th July, 2016, subject to meeting quality and technical specifications in accordance with the relevant provisions of General Financial Rules, 2017. Request for Proposal (RFP) for Media Plan for PM-SETU iii | P a g e TABLE OF CONTENTS 1.DEFINITIONS Key Definitions & Glossary 2. IMPORTANT NOTICES TO ALL BIDDERS Key Definitions & Glossary 3. PROCESS OF SELECTION 3.1 RFP Schedule 4. ABOUT NIMI 4.1 Campaign Objective 5. SCOPE OF WORK 5.1: Creative Agency 5.1.1 Scope Boundaries 5.1.1 (A) Integrated Media Strategy & Planning in terms of production 5.1.1 (B) Full Content Production and Creative Development 5.1.1 (C) Digital & Social Media 6. TARGET AUDIENCE Target Audience Segments 7. ELIGIBILITY CONDITIONS 7.1 General Eligibility Conditions 7.2 Minimum Eligibility Criteria 8. TECHNICAL EVALUATION CRITERIA 8.1 Technical Evaluation Evaluation Basis: Technical Empanelment 9. PAYMENT TERMS & MILESTONE SCHEDULE 9.1 Payment Terms 10. GENERAL TERMS & CONDITIONS Part A — Technical Proposal 11. PENALTY CLAUSE 11.1 General Penalty Provisions 11.2 Specific Penalty Matrix 11.3 Conditions Qualifying for Termination Request for Proposal (RFP) for Media Plan for PM-SETU iv | P a g e 12. PERFORMANCE BANK GUARANTEE (PBG) 13. EARNEST MONEY DEPOSIT (EMD) 14. SUBMISSION OF PROPOSALS 15. DOCUMENTS TO ACCOMPANY THE PROPOSAL 16. OTHER PROVISIONS 16.1 Force Majeure 16.2 Validity of Bid 16.3 Currencies of Bid and Payment 16.4 Applicable Law 16.5 Addendum / Corrigendum / Notice 16.6 Right to Reject Any or All Proposals 16.7 Pre-Integrity Clause 16.8 Statutory Duty and Taxes 16.9 Dispute Resolution 16.10 Issue of Work Order 16.11 Indemnification & Limitation of Liability 16.12 Pre-Bid Meeting 16.13 Confidentiality 16.14 Liquidated Damages and Compensation Clause 16.15 Amendment / Modification 16.16 Language 16.17 Late Submission 16.18 Modifications and Withdrawal of Proposals 16.19 Disaster Management Compliance & Preparedness 16.20 Data Protection

Published: 06-08-2026

Closing date: 27-08-2026

Issued by Directorate General of Training, Ministry of Skill Development (India).