Aarogya Setu 2.0 Reel Making Competition – India

Deadline: 09-Sep-26

The Aarogya Setu 2.0 Reel Making Competition is being organized by the National Health Authority (NHA) under the Ministry of Health & Family Welfare, Government of India, in collaboration with MyGov. The competition invites Indian citizens to create engaging reels showcasing how Aarogya Setu 2.0 can make digital healthcare more accessible, connected, and convenient. The best reel will receive a cash prize of ₹50,000. Participants can create real-life stories, fictional situations, skits, animations, music-based videos, or other creative content highlighting the app’s digital health features. Aarogya Setu 2.0 Reel Making Competition 2026 The competition aims to encourage citizens to explore and creatively communicate the benefits of Aarogya Setu 2.0, a digital healthcare platform designed to connect users with a range of health-related services. Participants are expected to demonstrate how the app can simplify different stages of the healthcare journey for individuals, families, senior citizens, caregivers, and other users. The initiative also seeks to promote awareness of India’s growing digital health ecosystem and encourage citizens to understand and use available digital healthcare services. Key Highlights

Competition: Aarogya Setu 2.0 Reel Making Competition

Organizer: National Health Authority (NHA), Ministry of Health & Family Welfare, Government of India

Partner: MyGov

Eligibility: Indian citizens

Format: Creative reel/video

First Prize: ₹50,000

Theme: Digital healthcare and the transformative impact of Aarogya Setu 2.0

Entry requirement: Original content

Submission: Public video/social media link submitted through a Word or PDF file

What Should the Reel Show? Participants should create a reel that demonstrates the usefulness, features, or potential impact of Aarogya Setu 2.0. The content may focus on one feature or combine several services to tell a compelling story.

Possible themes include:

Creating an ABHA (Ayushman Bharat Health Account) Accessing digital health records Finding nearby hospitals Locating nearby Jan Aushadhi Kendras Using Scan & Pay Exploring the Smart AI Health Dashboard Demonstrating other healthcare services available through the application Showing how digital health tools can help senior citizens or caregivers Presenting a family using digital healthcare services Creating a fictional healthcare scenario Promoting a more connected digital healthcare system in India Creative Formats Participants Can Use There is flexibility in how participants present their ideas. The reel can use different creative techniques to make the message engaging and easy to understand. The primary objective should be to clearly communicate how Aarogya Setu 2.0 can make healthcare more accessible and digitally connected. Who Is Eligible? The competition is open to Indian citizens only. Participants should ensure that their submission complies with the competition requirements and contains original content. The competition is intended for citizens who want to creatively promote awareness of digital healthcare and demonstrate the benefits of Aarogya Setu 2.0. What Is the Prize? The best reel will receive ₹50,000. Participants should therefore focus on producing content that is not only technically appealing but also communicates the theme clearly and creatively. Content that violates applicable rules or guidelines Participants should also ensure that they have the necessary rights to use any music, visuals, footage, graphics, or other material included in their reel. How to Participate

Participants can follow these steps to prepare and submit their entry

Choose a concept: Select an interesting healthcare situation or Aarogya Setu 2.0 feature to highlight.

Develop the story: Create a short and easy-to-understand storyline showing how the app can help users.

Create the reel: Produce an original video using acting, animation, music, humour, storytelling, or another suitable format.

Review the content: Make sure the reel is relevant to Aarogya Setu 2.0 and does not contain offensive, political, religious, or inappropriate material.

Upload the video: Upload the reel to an appropriate social media platform or provide the required public video link.

Prepare the submission file: Participants may submit the video link through a Word or PDF file.

Submit the entry: Provide the required information and public video link according to the competition’s submission instructions.

Why This Competition Matters The competition combines creative content creation with digital health awareness. Instead of simply explaining healthcare technology, participants can demonstrate its practical value through relatable stories and everyday situations. Digital healthcare services can help people access health information, records, facilities, and other services more conveniently. Creative competitions such as this can increase public awareness and encourage citizens to explore India’s evolving digital health infrastructure. The initiative also provides creators with an opportunity to communicate an important public-interest message through short-form video content. Tips for Creating a Strong Entry

Participants can improve their chances by keeping the reel simple, relevant, and engaging

Start with a strong hook that captures attention quickly. Focus on a clear healthcare problem and demonstrate a digital solution. Show the relevant Aarogya Setu 2.0 feature instead of only mentioning it. Use relatable characters and everyday situations. Keep the explanation simple for viewers unfamiliar with digital healthcare. Use original visuals and storytelling. Make the key message easy to remember. Avoid unnecessary information that distracts from the competition theme. Check all content for copyright and usage restrictions before submission. Ensure the submitted video link is publicly accessible. Common Mistakes to Avoid Applicants should avoid several issues that could weaken or disqualify an entry. Creati