ToR - Branding Development & Design/Market Promotion Consultant — Project Sashakt

ToR - Branding Development & Design/Market Promotion Consultant — Project Sashakt

Organization: Humana People to People India (HPPI)

Apply By: 30 Sep 2026

TERMS OF REFERENCE: Branding Development & Design/Market Promotion Consultant — Project Sashakt

1. Background and Purpose

HPPI is implementing Project Sashakt, an EU-supported initiative strengthening women-led handloom cooperatives and improving livelihoods for women weavers in Assam, using a Local2Global approach to market access. HPPI is seeking an Assam-based branding and design consultant/agency to build market-ready brand identities for cooperative products and the capacity of cooperatives to use and promote them — covering brand identity, naming, logo and packaging design, brand guidelines, and capacity building — to position products for wider regional, national and international visibility and strengthen the long-term sustainability of Assam's handloom sector.

2. Scope of Work

- Product Development & Diversification: work hands-on with a representative sample of weavers to assess current product range, quality and design variety, and pilot feasible new designs, variants or product use-cases within existing skills, looms and materials — establishing a sufficient, market-ready product range ahead of full brand rollout. - Brand discovery: consult HPPI, cooperatives and artisans; study existing products, weaving traditions and motifs; assess current market positioning, branding gaps and differentiation opportunities in domestic and international markets. - Brand development: create brand concepts, positioning and identity language; develop names for cooperative brands/product lines reflecting Assamese heritage and market relevance; design logos, typography, colour palettes, motifs, packaging concepts and product labels/tags. - Branding toolkit: produce practical, reusable guidelines and templates — logo usage, packaging, social media, product catalogues and exhibition materials — for cooperatives to apply independently. - Capacity building: run training workshops for cooperatives on brand usage and communication, and provide hands-on implementation support and mentoring during rollout across packaging, exhibitions, social media and product communication. - Market promotion support: develop promotional materials for exhibitions/market events; advise on digital brand presence and storytelling; support Local2Global positioning for national and international audiences.

3. Deliverables and Timeline

4. Required Qualifications and Experience

- Proven experience in branding, communication design and visual identity development, with a strong design portfolio. - Experience in product or textile design/diversification support for artisan producers at a nascent or early production stage — working within existing skills, looms and materials, in addition to branding expertise. - Prior work with handloom, handicrafts, artisan collectives, MSMEs or rural enterprises preferred; strong understanding of Assamese culture, textiles and local markets. - Experience in packaging design, market-oriented branding, and conducting training/capacity-building workshops.

5. Selection Criteria

6. Proposal Submission Requirements

- Technical proposal with detailed methodology and work plan - Portfolio of relevant assignments - Financial proposal and CV - References from previous assignments

7. Reporting and Expected Impact

The consultant/agency will report to HPPI's designated Project Lead, work closely with cooperative representatives, and join weekly progress review meetings. The assignment is expected to deliver a stronger market identity, greater product visibility and sales potential, enhanced entrepreneurial capacity among women weavers, and a more sustainable handloom ecosystem through strategic branding and storytelling.

8. Ethics and Confidentiality

The consultant/agency must ensure ethical, consent-based data collection with cultural sensitivity, particularly when engaging women weavers. All data and reports remain the property of HPPI and must be kept strictly confidential, with no external use. How to Apply: Email technical and financial proposals, with a design portfolio, to careers@human-india.org, subject line “Branding & Market Promotion Consultancy –Project Sashakt”