RFP - Digital Commerce, Brand Identity & Social Media Enablement — Bhoomgaadi Organic Farmers Producer Company Ltd, Dantewada, Chhattisgarh

DEVELOPMENT SUPPORT CENTRE (DSC) · Miracle Millet Project (GIZ–Welthungerhilfe)

REQUEST FOR PROPOSAL

Digital Commerce, Brand Identity & Social Media Enablement — Bhoomgaadi Organic Farmers Producer Company Ltd, Dantewada, Chhattisgarh

Reference

DSC/MMP/RFP/2026/CG-Dantewada

Budget ceiling

INR 3,00,000 incl. all taxes

Released

17 September 2026

Queries by

21 September 2026

Submission deadline

25 September 2026, 5: 00 PM IST

Duration

12 months from October 2026

1. Background & Objective

The Development Support Centre, under the Miracle Millet Project supported by GIZ–Welthungerhilfe, strengthens millet-based livelihoods and market access for smallholder and tribal farmers through FPOs. This RFP is for Bhoomgaadi Organic Farmers Producer Company Ltd, Dantewada, which aggregates, processes and markets millets and allied organic produce under its own registered brand.

We are looking for a team to take over and improve the FPO's existing e-commerce website, set up WhatsApp business messaging, consolidate the brand identity, and run social media and field storytelling for twelve months. The aim is commercial — bring customers who have never heard of kodo or kutki to understand the product, trust its origin and buy from the FPO's own website — and leave behind an FPO team able to run all of it alone.

DSC funds the professional service only. It does not manufacture, sell, distribute, act as marketer of record, collect sales proceeds or guarantee any product or transaction. Licences, registrations, taxation, fulfilment, refunds and grievances remain with the FPO; sales proceeds go directly to the FPO's own account. CA/legal confirmation on the arrangement, including FCRA compatibility, will be obtained before contracting.

Not in scope — do not price these

Packaging and label design · product photography · IndiaMART or other B2B marketplace listings · website build from scratch (the site exists and functions) · paid advertising spend of any kind .

2. Eligibility — pass/fail gate

Valid GST registration and a registered office address anywhere in India, with documentary proof. There is no state restriction on who may apply.

Minimum 3 years in digital marketing, branding or e-commerce enablement, with a portfolio — mandatory.

At least one live e-commerce website built or managed by the applicant (URL), and three published reels (links).

Named individuals who will do the work, with CVs. Hindi essential; Halbi or Gondi an advantage. FPO, agri or organic experience preferred, not mandatory. Applicants able to reach Dantewada easily, or with a presence in Chhattisgarh or a nearby state, get additional preference at evaluation — but this is a preference, not a condition. DSC wants a compact, agile team, not a large agency.

How to Apply

One email, all attachments, by the deadline. Incomplete submissions may be rejected without correspondence.

Profile with GST certificate and registered office proof. (2) Portfolio — at least one live e-commerce URL and three reel links. (3) Methodology and execution plan, including the approach to field visits and to farmer, Millet Sisters and ecopreneur stories. (4) CVs of the people who will do the work. (5) Financial proposal as a separate document, workstream-wise, field visit cost shown separately, with the inclusions and exclusions statement. (6) Proposed monthly targets for the two accountable measures in Section 8. (7) Signed acceptance of the mandatory conditions in Section 4.

Submissions

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Subject line

RFP Response – Digital Marketing – Dantewada, Chhattisgarh

For detailed information, please check the complete version of the RFP attached below.