Open Call: FACTOR Video Program for Canadian Artists

Deadline: 14-Jan-27

Applications are now open for the FACTOR Video Program, which provides funding to support Canadian artists in producing music videos for eligible sound recordings. The program is designed to increase the visibility and promotional reach of Canadian music by helping eligible artists create high-quality music video content. FACTOR can contribute up to 50% of the total eligible project budget, with maximum funding determined by the artist’s rating.

About the FACTOR Video Program

The Video Program supports the production of music videos for eligible Canadian sound recordings. The initiative is intended for artists who have achieved an Artist Rating of 2 or 3 and provides financial assistance toward eligible production costs. By supporting professional music video production, the program aims to help Canadian artists strengthen their promotional activities and reach wider audiences. How Much Funding Is Available? FACTOR contributes 50% of the total eligible budget, subject to the applicable project maximum.

The maximum contribution is:

- Artist Rating 2: Up to $20,000.

- Artist Rating 3: Up to $30,000.

The amount provided cannot exceed 50% of the total eligible project budget. For example, an Artist 3 project with an eligible budget of $60,000 could potentially receive up to $30,000 from FACTOR, subject to program requirements. How Is the Funding Paid? Funding is disbursed in two installments.

The payment structure is:

- 50% upon approval of the project. - The remaining 50% upon final completion of the project. Applicants should therefore be prepared to meet the program’s requirements for final completion before receiving the second installment. What Does the Program Support? The FACTOR Video Program supports the production of music videos associated with eligible Canadian sound recordings. The program can help artists create video content that strengthens their promotional and audience-development efforts. The funding is specifically focused on eligible music video projects rather than general artist expenses. Who Can Apply? The program is open to eligible Canadian artists and Canadian record labels representing eligible artists.

Eligible applicants include:

- Unsigned artists with an Artist Rating of 2 or higher applying on their own behalf. - Canadian record labels representing eligible artists. Applicants must meet the applicable requirements for the Video Program and have an eligible sound recording associated with the proposed music video.

Eligibility for Unsigned Artists

Unsigned artists may apply directly on their own behalf. To be eligible, an unsigned artist must have an Artist Rating of 2 or higher. This provides independent Canadian artists with an opportunity to seek direct support for producing music videos without requiring representation by a record label.

Eligibility for Record Labels

Canadian record labels may also apply when they represent an eligible artist. The represented artist must meet the relevant eligibility requirements for the Video Program, including the applicable Artist Rating and sound-recording requirements. Who Is Not Eligible? Envelope Funding recipients are not eligible to apply to the FACTOR Video Program. Applicants should therefore determine whether they are receiving Envelope Funding before submitting an application. Artist Ratings and Maximum Funding The amount of funding available depends on the artist’s FACTOR Artist Rating. Artists with an Artist Rating of 2 can receive up to $20,000, while artists with an Artist Rating of 3 can receive up to $30,000. In both cases, FACTOR’s contribution is limited to 50% of the total eligible project budget. Why the FACTOR Video Program Matters Music videos can play an important role in promoting sound recordings and helping artists connect with audiences. For Canadian artists, producing high-quality video content can strengthen promotional campaigns and increase the visibility of their music. The FACTOR Video Program provides targeted financial support that can reduce the cost of producing eligible music videos while helping artists and labels develop professional promotional content. Key Facts About the FACTOR Video Program

- Program: FACTOR Video Program

- Purpose: Production of music videos for eligible Canadian sound recordings

- Eligible artists: Canadian artists with an Artist Rating of 2 or higher

- Unsigned artists: Eligible to apply on their own behalf

- Record labels: Canadian record labels representing eligible artists may apply

- FACTOR contribution: 50% of the total eligible budget

- Artist Rating 2 maximum: $20,000

- Artist Rating 3 maximum: $30,000

- Payment structure: Two installments

- First installment: 50% upon approval

- Final installment: 50% upon final completion

- Envelope Funding recipients: Not eligible

How Artists Can Prepare Their Applications Eligible artists and record labels should ensure that their proposed music video project meets the program’s requirements before applying. Applicants should pay particular attention to: - The artist’s FACTOR Artist Rating. - Eligibility of the Canadian sound recording. - The total eligible project budget. - The applicable maximum FACTOR contribution. - The two-installment payment structure. - Whether the applicant is an Envelope Funding recipient. Unsigned artists should also ensure that they are applying directly on their own behalf as required by the program. Budget Considerations Because FACTOR contributes up to 50% of the eligible budget, applicants should consider how the remaining project costs will be covered. For Artist Rating 2 applicants, the maximum FACTOR contribution is $20,000. For Artist Rating 3 applicants, the maximum is $30,000. The actual award will depend on the eligible project budget and cannot exceed the applicable maximum. Frequently Asked Questions What is the FACTOR Video Program? The FACTOR Video Program supports Canadian artists in producing music videos for eligible Canadian sound recordings. How mu