Hiring of Consultant Firm for Target Group Identification and Audience Analysis

REQUEST FOR EXPRESSIONS OF INTEREST CONSULTANT’S QUALIFICATIONS BASED SELECTION (CQS) Name of Project

Getting Result: Access and Delivery of Quality Education Services - System Transformation in Punjab (GRADES-STP) Project

Loan No/Credit No/ Grand Number TF0C9525

Assignment Title Hiring of Consultant Firm for Target Group Identification and Audience Analysis

Procurement Plan Ref Number PK-PMU-GSTEP-576875-CS-CQS

Country of Delivery Pakistan

The Government of the Punjab has received financing from the World Bank toward the cost of the Getting Result: Access and Delivery of Quality Education Services and System Transformation in Punjab (GRADES-STP) Project and intends to apply part of the proceeds for the following consulting services. The consulting services (“the Services”) include to identify and comprehensively analyze all target groups across GRADES-STP interventions in SED, SpED, and L&NFBED, and to produce a robust evidence base, to guide subsequent communication and outreach strategy development. The detailed Terms of Reference (TOR) for the assignment is attached to this REOI . The Programme Monitoring & Implementation Unit (PMIU), GRADES-STP now invites eligible consulting firms (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The attention of interested Consultants is drawn to paragraph 3.14, 3.16 and 3.17 of the World Bank’s Procurement Regulations for IPF Borrowers September 2023 (“the Regulations”), setting forth the World Bank’s policy on conflict of interest. The best qualified firm to carry out the services will be selected in accordance with the Consultant’s Qualifications Based Selection (CQS) method set out in the Regulations and based on the following criteria: Sr. No. Criteria

1 Legal Status

1.1 Registered firm/organization under applicable Pakistani law with valid registration documents

2

Overall / General Experience:

2.1 Minimum 5 years of experience in mapping target audience, audience analysis, media landscape assessment, or communication related assessments

3

Relevant Experience:

3.1 Minimum 2 completed assignments of mapping target audience, audience analysis, media landscape assessment in the education or social development sector with verifiable references (contract, completion certificate)

3.2 Demonstrated expertise to design and conduct mixed-methods research (Questionnaire, FGDs, KIIs) at scale

4

Technical and Managerial Capacity:

The technical and managerial structure of the firm (only the structure of the organization, general qualifications, are indicated). CVs are not required for shortlisting.

Further information can be obtained at the address below during office hours 0900 to 1700 hours. Expressions of interest must be delivered in a written form to the address below (in person, or by e-mail) by October 30, 2026 till 11:00am Programme Director Programme Monitoring & Implementation Unit (PMIU), GRADES-P 6-Link Wahdat Road, Asif Block, Allama Iqbal Town, Lahore-Pakistan

Tel: [contact details removed]

www.pesrp.edu.pk [contact details removed]