Entries open for FERWACY Visual Identity Renewal Prize (Rwanda)

Deadline: 25-Nov-2026

The Rwanda Cycling Federation (FERWACY) is inviting designers and creative professionals to propose a renewed visual identity for the Federation. The selected designer or team will receive a cash prize of RWF 1,500,000, an official FERWACY certificate, recognition at the brand unveiling, and an opportunity for further collaboration with the Federation. The FERWACY Visual Identity Design Competition seeks a modern, distinctive, and adaptable visual identity for the Rwanda Cycling Federation. The competition is intended to create a new identity that respects FERWACY’s heritage while reflecting its future direction and ambitions. The proposed identity should work consistently across different communication and branding formats, including digital platforms, print materials, broadcasts, cycling apparel, and outdoor applications. Design proposals should communicate key aspects of Rwanda and cycling.

The new visual identity should reflect:

The design should be visually distinctive while remaining flexible enough for different applications. A strong visual identity can help a sports federation communicate consistently with athletes, communities, partners, sponsors, media, and the public. The competition provides designers with an opportunity to contribute to the visual representation of Rwandan cycling and its development at both grassroots and elite levels. The winning identity is expected to be adaptable across multiple platforms and real-world applications. The competition is open to designers and creative professionals who want to propose a renewed visual identity for FERWACY. Participants may submit individually or as a team, where permitted by the competition requirements. Each participant or team should be able to provide the required design components and professional information with the submission. Each submission must contain the core elements of a complete visual identity system. Provide the main proposed FERWACY logo. The primary logo should clearly represent the Federation and remain recognisable at different sizes. Include an alternative logo layout that demonstrates how the identity can adapt to different formats and spaces. Provide the proposed colour palette for the visual identity. The colour system should support consistent use across digital and physical applications. Specify the typography or fonts that form part of the proposed identity. Typography should be appropriate for both communication materials and branding applications. Include additional graphic elements that can extend the visual identity beyond the primary logo. These elements should help create consistency across FERWACY communications and promotional materials. Explain the thinking behind the design. The concept should demonstrate how the visual identity communicates: Participants must provide a minimum of three mock-ups showing how the proposed identity could be used in real-world situations.

Possible applications include:

The proposed identity should be:

Designers should demonstrate that the identity can maintain visual consistency across different environments.

Participants should prepare the complete visual identity proposal before submitting it

Research and define a concept that connects Rwanda’s cycling identity with FERWACY’s heritage and future aspirations.

Develop:

Write a concise explanation describing the meaning and rationale behind the proposed visual identity. Prepare at least three visual mock-ups showing how the identity could appear in practical applications. Choose applications that demonstrate versatility, such as jerseys, social media, event branding, vehicles, banners, merchandise, or stationery. Submit the proposal as one PDF file.

Participants may also provide optional PNG or JPG previews

The submission must include:

Participants should check that all required information and design components are included before submission. The selected designer or team will receive several forms of recognition.

The winning entry will receive:

RWF 1,500,000 The selected designer or team will receive an official FERWACY certificate of recognition. The winning participant or team will be acknowledged during the official unveiling of the new FERWACY brand identity. The selected designer or team will also have an opportunity to collaborate further with FERWACY. Ownership of the selected design will be transferred to FERWACY once the design has been fully paid for. FERWACY will have the right to use, adapt, and reproduce the selected visual identity for official purposes. Participants should therefore understand the ownership terms associated with the winning submission before entering the competition. A successful visual identity should communicate the required ideas without becoming unnecessarily complicated.

Designers should consider:

Participants should carefully check their submission before sending it

Avoid:

The required submission format is:

The PDF should contain the complete visual identity proposal and required supporting information. It is a design competition organised to develop a renewed visual identity for the Rwanda Cycling Federation. The new identity should reflect Rwanda’s cycling heritage, national identity, unity, excellence, professionalism, and future development. The opportunity is intended for designers and creative professionals interested in developing the new FERWACY visual identity. The selected designer or team will receive a cash prize of RWF 1,500,000, an official FERWACY certificate, and recognition during the brand unveiling. Each submission must include at least three mock-ups demonstrating practical applications of the proposed identity. Mock-ups can demonstrate applications such as cycling jerseys, event branding, social media, vehicles, banners, merchandise, and stationery. The complete proposal should be submitted as a single PDF. PNG or JPG previews may also be included as optional supporting files. Once the selected design has been fully paid