Digital Transformation Assessment of Public Sector Tourism Institutions in Sri Lanka

SELECTION OF CONSULTING FIRMS BY THE WORLD BANK GROUP REQUEST FOR EXPRESSION OF INTEREST (EOI) Electronic Submissions through WBGeProcure RFx Now ASSIGNMENT OVERVIEW

Assignment Title: Digital Transformation Assessment of Public Sector Tourism Institutions in Sri Lanka

Assignment Countries:

- Sri Lanka ASSIGNMENT DESCRIPTION The objective of this assessment is to conduct a comprehensive business process mapping, institutional needs assessment and enterprise design with a view for digital transformation of the public sector tourism institutions in Sri Lanka. IFC seeks to engage a qualified firm to conduct an in-depth assessment and prepare a digital transformation blueprint. The firm will map current business processes, assess institutional and user needs, design a future-state enterprise architecture, identify shared and institution-specific systems, define integration and data governance arrangements, and prepare a phased implementation roadmap and procurement-ready specifications. The institutions to be covered include the Ministry of Foreign Affairs, Foreign Employment & Tourism, Sri Lanka Tourism Development Authority (SLTDA), Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Institute of Tourism and Hotel Management (SLITHM), Sri Lanka Convention Bureau (SLCB), and relevant provincial tourism boards/bureaus and linked government stakeholders. SUBMISSION REQUIREMENTS The World Bank Group invites eligible firms to indicate their interest in providing the services. Interested firms must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc. for firms; CV and cover letter for individuals). Please note that the total size of all attachments should be less than 5MB. Firms may associate to enhance their qualifications unless otherwise stated in the solicitation documents. Where a group of firms associate to submit an EOI, they must indicate which is the lead firm. If shortlisted, the firm identified in the EOI as the lead firm will be invited to the request for proposal (RFP) phase. Expressions of Interest should be submitted, in English, electronically through WBGeProcure RFx Now NOTES Following this invitation for EOI, a shortlist of qualified firms will be formally invited to submit proposals. Shortlisting and selection will be subject to the availability of funding. Only those firms which have been shortlisted will be invited to participate in the RFP phase. No notification or debrief will be provided to firms which have not been shortlisted. If you encounter technical difficulties while uploading documents, please send an e-mail to the Help Desk at [contact details removed] prior to the submission deadline.

Procurement number: 0002023630. Expressions of interest are submitted through the World Bank Group's eProcure (RFx Now) portal, which requires vendor registration.