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Разработка стратегии присутствия «Глобус» в digital-пространстве

Developing a strategy for the presence of the Globe in the digital spaceEnglish, machine translated

Issued by Общество с ограниченной ответственностью "ГИПЕРГЛОБУС" · via Russia — B2B-Center commercial procurement (via B2B-Center/OTC aggregator)

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Published
6 Nov 2026
Closes
20 Nov 2026, 12:00 UTC
Reference
4670504
Location
Московская область, Russia
Sector
Construction & Infrastructure

At a glance

Общество с ограниченной ответственностью "ГИПЕРГЛОБУС" in Russia has published a request for proposals in construction & infrastructure: “Разработка стратегии присутствия «Глобус» в digital-пространстве”. Submissions close on 20 November 2026, 14 days from today. Quote reference 4670504 in any correspondence with the buyer. FreeTender has recorded 70 notices from this buyer since 2026, 25 of them currently open. There are 6,537 open construction & infrastructure notices in Russia on FreeTender. Bids are submitted to the buyer through Russia — B2B-Center commercial procurement (via B2B-Center/OTC aggregator), not through FreeTender.

English summary

Machine translated from Russian by FreeTender. The original notice below is the binding text.

Subject matter of procurement: 1. 1. Analysis of the current state of digital presence "Globe", 1 pc 2. 2. Competitive and benchmark analysis (not only direct competitors, but also strong brands in digital in other directions), 1 pc Audience segmentation and insights (analysis of what is important to each segment, what channels and formats work, etc.), 1 pc 4.4. Definition of places/sites of presence, 1 pc 5.5. Content Strategy and Tone of Voice, 1 pc 6.6. Evaluation of new directions (live-commerce, AI-search, blogger-platforms, ambassadors), 1 pc 7.7. KPI and analytics, 1 pc 8.8.

Details

Разработка стратегии присутствия «Глобус» в digital-пространстве

Объект закупки:

1. 1. Анализ текущего состояния digital-присутствия «Глобус», 1 шт

2. 2. Конкурентный и бенчмарк-анализ (не только прямые конкуренты, но и сильные бренды в диджитал в других направлениях), 1 шт 3. 3. Сегментация аудитории и инсайты (анализ, что важно каждому сегменту, какие каналы и форматы работают, и .т.д), 1 шт

4. 4. Определение мест/площадок присутствия, 1 шт

5. 5. Контент-стратегия и tone of voice, 1 шт

6. 6. Оценка новых направлений (live-commerce, AI-поиск, блогер-платформы, амбассадоры), 1 шт

7. 7. KPI и аналитика, 1 шт

8. 8. Дорожная карта на ближайшие 2-3 года, 1 шт

Закон: Коммерческие. Способ закупки: Запрос предложений. Площадка: Система электронных торгов B2B-Center. Организатор: Общество с ограниченной ответственностью "ГИПЕРГЛОБУС". Приём заявок до: 20.11.2026 15:00 (МСК).

Страница процедуры на площадке: https://www.b2b-center.ru/app/market-next/razrabotka-strategii-prisutstviia-globus-v-digital-prostranstve/tender-4670504/

Context for bidders

We hold 70 notices from Общество с ограниченной ответственностью "ГИПЕРГЛОБУС", going back to October 2026 — 25 of them still open. They buy mostly in Manufacturing & Supply, Mining & Metals and Transport & Logistics. There are 6,537 open Construction & Infrastructure tenders in Russia. This one closes in 14 days.

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Before you bid on this tender

A quick checklist to help you decide whether to bid and prepare a compliant submission for this construction & infrastructure opportunity. Always verify the details on the official source.

  • Confirm the exact closing date and time (and time zone) on the official portal — deadlines are strict and can be revised by a corrigendum.
  • Read the full notice and every attached document, including the scope, specifications and any bill of quantities or terms of reference.
  • Check the eligibility criteria — prior similar experience, annual turnover, certifications and registrations — and make sure you qualify before investing effort.
  • Prepare any earnest-money deposit (EMD) or bid security and the required formats early; missing or wrongly-formatted documents are a common cause of rejection.
  • Note how bids must be submitted (online or physical), in what format, and whether a digital signature or portal registration is required.
  • Watch for corrigenda and clarifications right up to the deadline — requirements and dates can change.
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