CFAs: Market and Audience Development Grant Program (Singapore)

Deadline: 15-Dec-26

The National Arts Council (NAC) Market and Audience Development Grant supports Singapore’s arts sector by funding activities that build audiences, strengthen patron and sponsor relationships, improve marketing, and expand international exposure. Applicants can receive up to SGD 70,000 per financial year, with support available for audience research, branding, publicity, international collaborations, touring, festivals, trade fairs, biennales, and professional visit programmes. What Is the National Arts Council Market and Audience Development Grant? The Market and Audience Development Grant is a funding programme of Singapore’s National Arts Council (NAC) that supports activities designed to grow audiences, develop markets, and increase engagement with artistic work. The grant complements artistic creation by helping individuals, arts groups, organisations, and collectives strengthen the activities needed to reach audiences and build sustainable support. The programme supports both local audience development and international market development, helping Singapore’s arts sector improve visibility and establish stronger connections with audiences, patrons, sponsors, media, and international arts networks. What Does the Grant Aim to Achieve? The programme is designed to help applicants: - Build and expand audiences. - Increase public engagement with the arts. - Develop stronger patron and supporter networks. - Improve arts marketing and publicity. - Strengthen organisational branding. - Conduct research into audience needs and behaviour. - Develop international markets and partnerships. - Increase overseas exposure for Singapore artists and arts organisations. - Create sustainable relationships with audiences and industry stakeholders. What Activities Does the Grant Support? The Market and Audience Development Grant covers a broad range of activities related to marketing, audience engagement, market development, and international exposure. Market Research and Audience Development Funding can support research that helps applicants better understand their audiences and markets.

Examples include:

- Audience surveys. - Market research. - Audience profiling. - Research into audience preferences and behaviour. - Activities designed to identify new audience segments. Research can help arts organisations make better decisions about programming, marketing, communications, and audience engagement. Branding and Publicity The grant supports activities that improve the visibility and positioning of arts organisations or individual artistic projects.

Supported activities may include:

- Branding initiatives. - Publicity campaigns. - Marketing activities. - Promotional materials. - Communications activities. - Audience outreach. These activities should demonstrate how they will help the applicant reach or engage relevant audiences. Sponsor and Patron Engagement Applicants can also develop materials and activities designed to strengthen relationships with sponsors, patrons, and other supporters.

Examples include:

- Sponsor engagement materials. - Audience engagement resources. - Patron communication materials. - Resources designed to communicate the value and impact of artistic activities. International Collaborations The programme supports activities that help Singapore’s arts sector connect with international partners.

Eligible activities may include:

- International artistic collaborations. - Cross-border partnerships. - International arts exchanges. - Overseas market development activities. - Collaborative projects with international arts organisations. Touring and International Presentations Funding may support eligible activities associated with taking artistic work to international audiences.

This can include:

- International touring. - Overseas performances. - Presentations at international arts platforms. - Activities that expand the reach of Singapore-based artistic work. Festivals, Trade Fairs and Biennales Applicants may seek support to participate in relevant international platforms such as: - Arts festivals. - Trade fairs. - Biennales. - International arts markets. - Industry events. Participation can provide opportunities to reach new audiences, establish professional networks, and develop international markets. Media and Arts Professional Visit Programmes The grant also supports visit programmes involving relevant media and arts professionals.

These programmes can help applicants:

- Introduce artistic work to international professionals. - Develop relationships with curators and arts industry representatives. - Increase media exposure. - Create opportunities for future collaborations. - Strengthen international networks. How Much Funding Is Available? The maximum grant available is SGD 70,000 per applicant per financial year. The actual amount awarded depends on the applicant, activity, budget, and applicable funding percentage. Funding for Non-Profit Organisations Eligible non-profit organisations may receive: - Up to 70% of a realistic project budget for eligible activities. - Up to 100% funding for travel-related projects, subject to the programme’s assessment and requirements. Funding for For-Profit Organisations Eligible for-profit organisations may receive: - Up to 50% of a realistic project budget. - Up to 100% funding for travel-related projects, subject to applicable requirements. Travel Grant Limit An applicant may receive up to three travel-related grants in a financial year. Applicants should therefore plan their travel-related activities carefully and ensure that each proposed trip has a clear market, audience, or professional development purpose. Who Is Eligible? The programme is intended for participants in Singapore’s arts ecosystem, including: - Individual arts practitioners. - Arts groups. - Arts collectives. - Non-profit arts organisations. - For-profit arts organisations. - Other eligible arts-sector entities. Applicants should demonstrate that the prop