Market analysis7 min read · Updated 14 November 2026
What each region buys: a world map of public procurement demand
Europe buys construction and IT, the Americas buy supplies and healthcare, the Middle East buys healthcare first, Africa buys expertise. Region by region: volumes, top countries, sectors and bid windows.
Public procurement looks very different depending on where you stand. We grouped 443,107 notices by region to show where the volume is, what each region buys most, and how much time bidders get.
37%
of notices are European, the largest region
19%
of Middle East notices are healthcare, its top sector
29 days
median bid window in Europe
12 days
median bid window in Asia and Africa
Where the volume is
Europe and the UK
Asia and the Pacific
Americas
Africa
Middle East
Global / multi-country
Show as table
| Region | Notices | Countries | Largest markets |
|---|---|---|---|
| Europe and the UK | 165,971 | 44 | Germany, France, Poland |
| Asia and the Pacific | 118,645 | 41 | India, China, Kazakhstan |
| Americas | 104,863 | 35 | United States, Brazil, Colombia |
| Africa | 35,704 | 53 | Kenya, South Africa, Madagascar |
| Middle East | 15,504 | 16 | Saudi Arabia, Oman, Jordan |
| Global / multi-country | 2,396 | – | UN and development banks |
What each region buys most
| Region | Top sector | Second | Third |
|---|---|---|---|
| Europe and the UK | Construction 32% | IT & telecom 10% | Healthcare 9% |
| Asia and the Pacific | Construction 34% | Manufacturing & supply 14% | Energy & power 7% |
| Americas | Manufacturing & supply 22% | Construction 13% | Healthcare 13% |
| Africa | Construction 19% | Professional services 10% | IT & telecom 10% |
| Middle East | Healthcare 19% | Manufacturing & supply 18% | IT & telecom 11% |
| Global / multi-country | Professional services 20% | IT & telecom 10% | Construction 8% |
- Europe is the IT market: one notice in ten is software, hardware or IT services, the highest share of any region. Healthcare is close behind.
- Asia and the Pacific is built on construction (34%) and energy, driven by India’s roads, buildings and power utilities.
- The Americas buy supplies above all (22%). US federal purchasing of parts, equipment and electronics, and Brazil’s and Colombia’s health systems, shape the mix.
- Africa leans on services: professional services, IT and education together make up 28% of its notices.
- The Middle East is the only region where healthcare is the largest sector (19%), from hospital supplies to medical equipment.
How much time you get
Europe and the UK
Global / multi-country
Middle East
Americas
Asia and the Pacific
Africa
Show as table
| Value | |
|---|---|
| Europe and the UK | 29 days |
| Global / multi-country | 21 days |
| Middle East | 14 days |
| Americas | 13 days |
| Asia and the Pacific | 12 days |
| Africa | 12 days |
Europe gives more than twice as long as Asia, Africa or the Americas. Outside Europe, a two-week window is normal and a ready bid pack is essential. See bid windows by country for the detail, and how to bid on international tenders before entering a new region.
How we counted. 443,107 notices that FreeTender collected from official procurement portals, development banks and UN agencies between August and mid-November 2026. Notices that an aggregator had re-published from somewhere else are left out, so nothing is counted twice. The figures describe what FreeTender collects, which is a large share of public tendering but not every notice published in the world. Regions follow FreeTender’s country grouping; Kazakhstan and the other Central Asian countries are counted in Asia and the Pacific. Sector shares exclude notices that could not be classified.
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