Procurement of a Consultant for the Development of Communication Strategy and Awareness Raising Materials for Farmers Led Irrigation Development (FLID)

REQUEST FOR EXPRESSIONS OF INTEREST (CONSULTING SERVICES – FIRMS SELECTION) Country- The Federal Democratic Republic of Ethiopia

Procuring Entity: Ministry of Agriculture

Name of Program – Ethiopia Food System Resilience Program (EFSRP)

Assignment Title: Consultant for the Development of Communication Strategy and Awareness Raising Materials for Farmers Led Irrigation Development (FLID)

Credit Nº: -IDA-71560

Reference No.: ET-MOA-530778-CS-QCBS

The Government of the Federal Democratic Republic of Ethiopia has received financing from the World Bank toward the Food System Resilience Program (FSRP) and intends to apply part of the proceeds for Consultant for the Development of Communication Strategy and Awareness Raising Materials for Farmers Led Irrigation Development (FLID .

1. Objective of the Consultancy Service

The objective of the consultancy assignment is to design a comprehensive Communication Strategy, develop an awareness-raising campaign materials, and the related multimedia outputs that encompasses a multifaceted approach to effectively engage stakeholders involved in the Farmer-Led Irrigation Development (FLID) program and to champion sustainable irrigation practices. Communication Multimedia Output refers to multimedia products (such as videos, animations, audio clips, interactive graphics, digital presentations) used to convey messages, share knowledge, or support communication objectives in a dynamic and engaging format. The communication and awareness raising initiative will target the range of key stakeholders involved in FLID in the Ethiopia Food System Resilience Program including: farmers, irrigation equipment suppliers, and financial institutions. This strategy will leverage a diverse array of awareness-raising media, meticulously curated to optimize reach, impact, and stakeholder engagement across various platforms.

2. Scope of Work

The scope of the consultancy assignment is to develop a Communication Strategy and the corresponding awareness-raising media for the Farmer-Led Irrigation Development (FLID) program. The scope encompasses the following key components and tasks: 3. The assignment will be performed on a lump sum basis. Detailed Terms of Reference (TOR) can be collected from the address below. 4. The Ministry of Agriculture FSRP now invites eligible consulting firms to indicate their interest in providing these Services. Interested Consultants should provide information demonstrating their qualifications and relevant experience.

5. The short-listing criteria are

Core Business and Years in Business:

Type of Business Years in Business

Qualifications in the Field of the assignment: General Experience Experience in similar project

Technical and managerial Organization of the Firm: Managerial and Technical Organization setup

Key Experts will not be evaluated at the short-listing stage and, accordingly, CVs should not be submitted. 6. The attention of interested Consultants is drawn to Section III, paragraphs,3.14, 3.16, and 3.17 of the World Bank’s Procurement Regulations for IPF Borrowers (July 2016, revised November 2017, July 2018, November 2020, September 2023 and February 2025) (“Procurement Regulations”), setting forth the World Bank’s policy on conflict of interest. 7. Consultants may associate with other firms to enhance their qualifications. Clear indication of the forms of association (joint venture of sub consultant) is required. In the case of a joint venture, all partners will be jointly and severally liable for the entire contract if selected. 8. A Consultant Firm will be selected in accordance with the Quality& Cost Based Selection method set out in the Procurement Regulations. 9. Further information can be obtained at the address below during office hours: 8:30 AM – 12:30 PM and 1:30 PM – 5:30 PM from Monday to Thursday and office hours on Fridays are 8:30 AM – 11:30 AM and 1:30 PM – 5:30 PM. 10. Expressions of interest must be delivered in a written form to the address below (in person, or by e-mail) by December 2,2026 at 10 :30 AM .

Address: Ministry of Agriculture (MoA), Ethiopia Food System Resilience (EFSRP)

Attention: [contact details removed]

Email: gwoineye1855 @gmail.com

Street Address: Megenga to CMC Road, behind Ministry of Trade and Regional Integration of Ethiopia

Floor/Room Number: Block A,2nd Floor, Room Number 2-5

City: Addis Ababa, Ethiopia