Notice for Engagement of Public Relation (PR) Agency for SBI

CC/M&C/2026-27/01: TENDER NOTICE FOR ENGAGEMENT OF PUBLIC RELATION (PR) AGENCY FOR SBI

REQUEST FOR PROPOSAL (RFP) FOR ENGAGEMENT OF PUBLIC RELATIONS AGENCY FOR SBI RFP NO: CC/M&C/2026-27/01 Dated: 28.10.2026 STATE BANK OF INDIA MARKETING & COMMUNICATION DEPT. CORPORATE CENTRE MUMBAI RFP for PR Agency Page 2 of 83 Confidential & Proprietary Part-1 S. No. Index Page Part - I 1 Invitation to Bid 4 2 Disclaimer 5 3 Definitions 6 4 Overview 7 5 Purpose of Engagement 8 6 Scope of work 8 7 Eligibility and Technical criteria 9 8 Cost of Bid document 11 9 Clarifications and amendments on RFP/Pre-Bid meeting 11 10 Content of Bid documents 12 11 Bid preparation and submission 14 12 Deadline for submission of Bids 16 13 Modification and withdrawal of Bids 16 14 Period of validity of Bids 17 15 Bid integrity 17 16 Bidding process/ opening of Technical Bids 17 17 Technical Evaluation 18 18 Evaluation of Price Bids and Finalization 19 19 Contacting the Bank 19 20 Award criteria 20 21 Power to vary or omit work 21 22 Waiver of Rights 22 23 Contract Amendment 22 24 Bank’s Right to Accept Any Bid and to Reject Any or All Bids 22 25 Penalties 23 26 Right to Verification 23 27 Purchase price 23 28 Right to Audit 24 29 Sub-contracting 24 30 Validity of Agreement 25 31 Limitation of liability 25 32 Confidentiality 26 33 Delay in Service Provider’s Performance 27 34 Obligations of the selected agency 27 35 Patent Rights/Intellectual Property Rights 28 36 Liquidated Damages 28 37 Conflict of Interest 29 38 Code of Integrity and Debarment/Banning 31 39 Termination for Default 34 40 Force Majeure 35 RFP for PR Agency Page 3 of 83 Confidential & Proprietary 41 Termination for Insolvency 36 42 Termination for Convenience 37 43 Disputes Resolution 37 44 Governing language 37 45 Applicable Law & Jurisdiction 37 46 Taxes and Duties 38 47 Tax deduction at Source 38 48 Tender / Bid Fee 39 49 Exemption Tender Fee 39 50 Notices 40 51 Terms of Payment 40 52 Other Information 40 Part - II 53 Schedule of Events 41 Annexures A Bid form (Technical Bid) 43 B Bidder’s Eligibility criteria 47 C Technical Evaluation Criteria 51 D Bidder Details 53 E Scope of Work 55 F Indicative Commercial Bid 59 F1 Techno Commercial Evaluation 60 G Format for EMD (Not Required) 61 H Format for Performance Bank Gurantee (Not Required) 62 I Penalties 63 J Non-Disclosure Agreement 64 K Pre-Bid Query Format 69 L Pre-Contract Integrity Pact 70 M Service Level Agreement 78 N Declaration cum certificate 79 O Certificate from Bidder for list of registrations 80 P Certificate from Auditor 81 Q Certificate from Agency regarding Litigations 82 R Certificate from Agency regarding procurement from restricted countries 83 RFP for PR Agency Page 4 of 83 Confidential & Proprietary 1. INVITATION TO BID: i. State Bank of India (herein after referred to as ‘SBI’ and/or Bank’), is having its Corporate Centre at Nariman Point, Mumbai and various other offices (LHOs/ Head Offices /Zonal Offices/Global Link Services , Global IT Centre, etc. of State Bank of India, branches/other offices, located at various locations in India and abroad and managed by the Bank). This Request for Proposal (RFP) has been issued by the Bank for engagement of an agency for Public Relations (PR) Activities. ii. In order t o meet the Services requirements, the Bank proposes to invite online bids from eligible bidders to undertake and provide services as per details/Scope of work mentioned in Annexure-E of this RFP. iii. Bidder shall mean any entity (i.e . juristic person) who meets the eligibility criteria given in Annexure -B of this RFP and willing to provide the Services as required in this RFP. The interested Bidders who agree to all the terms and conditions contained in this RFP may submit their Bids with the information desired in th is RFP. Consortium bidding is note permitted under this RFP. iv. Address for submission of online Bids, contact details including email address for sending communications are given in given in part II of this RFP document. v. The purpose of SBI behind this RFP is to seek a detailed technical proposal and commercial bid for hiring/engagement of an agency for providing the services as desired in this RFP. vi. This document shall not be transferred, reproduced or otherwise used for purposes other than for which it is specifically issued. vii. Interested Bidders are advised to go through the entire document before submission of online Bids to avoid any chance of elimination. The eligible Bidders desirous of providing Services to SBI are invited to submit their technical and commercial bid in response to this RFP. The criteria and the actual process of evaluation of the responses to this RFP and subsequent selection of the successful Bidder will be entirely at Bank’s discretion. This RFP seeks proposal from Bidders who have the necessary experience,

Region/Province: MARKETING & COMMUNICATION DEPARTMENT,CORPORATE CENTRE

Published: 28-Oct-2026

Closing date: 12-Nov-2026

Issued by State Bank of India.