National Consultant - Communications & Multimedia Specialist

Country: Lao PDR

Description of the Assignment:

The successful applicant will be responsible for the following:

1. Assist in leveraging communications channels to advertise NRM, CC & DRR unit’s activities and events (At least three activities/events) 2. Develop various communication materials to raise awareness on biodiversity conservation, climate change mitigation and adaptation, and resilience.

3. Support multimedia communication initiative of the NRM, CC & DRR unit

4. In line with the NRM, CC & DRR units work provide oversight and support as needed for project specific communications related requirements.

Task 1: Support communications planning and campaign delivery for the CFB and FARM projects (at least two campaigns):

a) Campaign development: Develop and execute three communication campaigns aligned with CFB and FARM project milestones and/or events, including social media packages, visibility products, and outreach plans. b) Content creation: Develop communication products including press releases, blog/articles, social media captions, and relevant graphic designs in support of the campaigns.

c) Quality assurance: Ensure all design work aligns with UNDP and donor (GEF and others) branding guidelines.

d) Coordination: Communicate with project teams and stakeholders, including media, to ensure effective reach and donor visibility.

e) Report: Monitor and provide analytics on campaign performance across communication channels.

Deliverable 1: 2 reports on CFB and FARM campaign performance by tracking social media engagement and other communication channels, including lessons learned.

Task 2: Produce a human-interest story marking the conclusion of the IWRM project:

a) Content development: Research, draft, and produce one human-interest story (written and/or video format) capturing community-level impact and results from the IWRM project.

b) Visual and audio support: Conduct or coordinate photography and/or videography as required for the story.

c) Quality assurance: Ensure the final product aligns with UNDP branding guidelines and storytelling standards.

d) Dissemination support: Support packaging of the story for website, social media, and other relevant platforms.

Deliverable 2: 1 human story developed covering IWRM impacts on the ground.

Task 3: Support and coordinate communication activities for international days (DRR Day and World Food Day):

a) Campaign development: Support the development of communication campaigns and materials for the International Day for Disaster Risk Reduction and World Food Day, aligned with official UN/global themes and localized to the Lao PDR context.

b) Coordination: Communicate with stakeholders, including media and partner agencies, to ensure effective and engaging visibility for both observances.

c) Report: Monitor and report on communication activities by tracking social media engagement and other communication channels for both events.

Deliverable 3: 1 Monitor and report on communication activities for the international days (DRR day and World Food Day) by tracking and analyzing social media engagement and other communication channels, including lessons learned.

Task 4: Develop the NRM,