Media Buying Services, Integrated Marketing Campaigns and PR Services
Issued by Llywodraeth Cymru / Welsh Government · via UK Find a Tender Service
- Published
- 7 Sept 2026
- Value
- GBP 74,000,000
- Reference
- ocds-h6vhtk-06e807
- Location
- United Kingdom
- Type
- services
At a glance
Llywodraeth Cymru / Welsh Government in United Kingdom has published a request for information: “Media Buying Services, Integrated Marketing Campaigns and PR Services”. The notice does not state a closing date, so confirm the timetable on the official portal. The stated value is GBP 74,000,000. Quote reference ocds-h6vhtk-06e807 in any correspondence with the buyer. FreeTender has recorded 10 notices from this buyer since 2026, 8 of them currently open. Bids are submitted to the buyer through UK Find a Tender Service, not through FreeTender.
Details
The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents. Please register to attend the event by midday on 1st September 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.
This notice has closed — what to do next
We hold 10 notices from Llywodraeth Cymru / Welsh Government, going back to August 2026 — 8 of them still open. They buy mostly in Climate, Resilience & Disaster Risk, Construction & Infrastructure and Education & Training.
Open now from this buyer
- Training on Homelessness Act 2026· closes 10 Nov
- Process evaluation of the Disabled People’s Rights Plan· closes 14 Nov
- Quality Mark for Youth Work in Wales· closes 2 Nov
- Business Events Industry Engagement & Lead Generation· closes 19 Oct
- Welsh Government Energy Service (WGES) Interim Framework
Before you bid on this tender
A quick checklist to help you decide whether to bid and prepare a compliant submission. Always verify the details on the official source.
- Confirm the closing date and submission window on the official portal before you start preparing your bid.
- Read the full notice and every attached document, including the scope, specifications and any bill of quantities or terms of reference.
- Check the eligibility criteria — prior similar experience, annual turnover, certifications and registrations — and make sure you qualify before investing effort.
- Prepare any earnest-money deposit (EMD) or bid security and the required formats early; missing or wrongly-formatted documents are a common cause of rejection.
- Note how bids must be submitted (online or physical), in what format, and whether a digital signature or portal registration is required.
- Watch for corrigenda and clarifications right up to the deadline — requirements and dates can change.
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