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Market Research Agency

Issued by Visit Qatar · via Monaqasat — Qatar state procurement (Ministry of Finance)

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Published
27 Sept 2026
Closes
22 Oct 2026, 10:00 UTC
Reference
4894/2026
Location
Qatar
Sector
Research, Studies & Evaluation

Details

Visit Qatar is seeking proposals from qualified market research firms for the delivery of a three-year Market Research Programme aimed at measuring and enhancing the effectiveness of its marketing initiatives and destination brand performance across key source markets. The programme will: a. Track Visit Qatar’s brand equity on a quarterly basis, b. Conduct pre- and post-campaign testing for key marketing campaigns; and c. Deliver additional ad hoc market research modules on an as-needed basis. The programme is intended to provide strategic and directional insights to Visit Qatar's leadership regarding the performance of marketing initiatives and the perception of Qatar as a destination within its key source markets. These insights will support Visit Qatar in designing and delivering more relevant, targeted, and impactful marketing activities. Visit Qatar invites experienced market research firms to submit comprehensive proposals detailing their proposed strategy, methodology, sampling approach, research modules, governance structure, and implementation framework for the programme. Visit Qatar seeks a comprehensive and integrated market research programme comprising two interconnected workstreams: 1. Brand Equity Tracking across 12 priority source markets (US, UK, Germany, India, China, KSA, Russia, Australia, Turkey, Spain, Italy, France) to continuously monitor key brand performance indicators, including awareness, consideration, brand perceptions, loyalty, and travel propensity. 2. Campaign Pre- and Post-Testing for five key marketing campaigns to assess campaign effectiveness, optimize performance, and measure the impact on brand equity and audience behaviour. The programme shall provide actionable, strategic, and market-specific insights within a unified research framework, enabling Visit Qatar to evaluate marketing performance, strengthen destination positioning, and support informed decision-making across its key source markets.

Procuring entity: Visit Qatar

Tender number: 4894/2026

Entity's tender number: VQ-MRKT-PT-202607-035

Tender type: Public Tender

Requested sector: Suppliers / Service Providers

Envelopes: Two Envelopes

Tender bond (QAR): 800,000.00

Document fee (QAR): 1,500.00

Targeted tenderers: Companies

Local value: Local Value Certificate

Tender validity (days): 90

Closing date: 22/10/2026

Delivery location: Doha

Contract Duration: 36

Contract Preparation Period: 90 Days from contract date

Warranty Period: Not applicable

Maintenance Period: Not applicable

Technical Evaluation Criteria: Points

Financial Disbursement Method: Monthly

Activities: 731090 Other activities related to commercial advertising and market research; 732000 Market research and opinion polls

Tender documents are purchased and bids submitted through Monaqasat (monaqasat.mof.gov.qa), which requires a classified company account.

Context for bidders

There is 1 open Research, Studies & Evaluation tender in Qatar. This one closes in 25 days.

Before you bid on this tender

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