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Finland – IT services: consulting, software development, Internet and support – ROMI (Return on marketing Investment) tool

Issued by Veikkaus Oy · via TED — Tenders Electronic Daily (EU)

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Published
14 Sept 2026
Closes
15 Oct 2026, 23:59 UTC
Reference
632133-2026
Location
Finland
Sector
IT & Telecom
Type
services

Details

The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign analysis and ability to react and optimize campaigns on short term (weekly – monthly level). The modelling software should be offered as SaaS. The procurement also covers support and expert services associated with the solution.

Lots Lot 1 — ROMI (Return on marketing Investment) tool: The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign analysis and ability to react and optimize campaigns on short term (weekly – monthly level). The modelling software should be offered as SaaS. The procurement also covers support and expert services associated with the solution.

Buyer: Veikkaus Oy

Buyer country: FIN

Procedure: open

CPV code: 72000000

Full notice, tender documents and how to bid are on the official TED page (link above).

Context for bidders

There are 38 open IT & Telecom tenders in Finland. This one closes in 32 days.

Documents

Before you bid on this tender

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