Carry out publicity for the project through various forms, with the resulting deliverables mainly including promotional posts, reports, short videos, and featured promotional films

REOI

Country: The People's Republic of China

Project Name: IBRD Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project

Loan No.: 9213-CN

Assignment Name: Project Publicity

Contract No.: GDCS-030

Bidding No.: 0733-26083817

The Government of the People's Republic of China has received a loan from the International Bank for Reconstruction and Development to improve food safety management at the national and sub-national levels and to reduce food safety risks in selected value chains. The project is being implemented by the State Administration for Market Regulation, the Ministry of Agriculture and Rural Affairs, Guangdong Province, and Shandong Province (Yantai City). As part of the China Food Safety Project, Guangdong Province is responsible for the implementation of the World Bank-financed Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project. The project comprises four sub-components: Food Safety Supervision Process, Institution Building and Regulatory Performance, Whole Value Chain Food Safety Control, and Project Implementation Support. This Contract, namely the Project Publicity Contract (Contract No.: GDCS-030), utilizes World Bank loan funds to procure a Project Publicity Consulting Advisor (hereinafter referred to as the 'Consulting Advisor') to carry out promotional activities for the World Bank-financed Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project. Through a matrix-based publicity strategy across short video platforms, newspapers, official social media accounts, and news media, the project will showcase and promote its implementation outcomes and achievements from multiple perspectives and through diverse channels. The estimated start date for the tasks under this Contract is October 2026, with an anticipated implementation period of 27 months Guangdong Provincial Center of Agro-product Safety and Quality (Guangdong Green Food Development Center) hereby invites eligible and interested consulting advisors to provide publicity services. The main scope of work includes, but is not limited to, the following: 1.Formulate the publicity plan for the World Bank-financed Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project; 2.Convergent media publicity for the project; 3.Live-streaming promotion; 4.Design and production of promotional materials, such as posters and brochures; 5.Conceptual promotion and branding; 6.Photography and videography for project events; 7.Collect and organize publicity outcomes, draft summary reports, and assist with project acceptance and verification. The detailed scope of services and other requirements are specified in the attached Terms of Reference (TOR) for the Consulting Services on the Project Publicity under the IBRD Guangdong Agricultural Product Quality Safety Improvement (Demonstration) Project

I. Selection Criteria for the Consultants' Shortlist: 1.Capability to independently bear civil liability (Must provide a copy of the Business License or the Certificate of Legal Person for Public Institutions); 2.Sound financial accounting system (Must provide audited financial reports for the past 3 years); 3.Possess the professional and technical capabilities necessary to fulfill the Contract (Applicants must provide: A Letter of Commitment demonstrating media publicity capabilities. Format to be determined by the applicant); 4.Good record of tax and social security payment in accordance with the law (Must provide proof of tax payment and social security contribution for the past 3 months); 5.Good business credit and sound business performance (Must provide a statement certifying no major illegal or irregular business activities in the past 3 years, and that the applicant is not listed on the "Credit China" website as a "person subject to enforcement for dishonesty," "major tax violation entity," or "entity with serious illegal acts in government procurement"); 6.Have a minimum of five (5) years of experience in publicity and promotional work related to agriculture, food, and other relevant sectors (Applicants must provide: A Company Profile. The profile must include at least the company's history and experience in publicity, promotion, planning, advertising, and brand building related to agriculture or food. The Company Profile must be stamped with the official company seal); 7.Have successfully completed at least one (1) similar project publicity service contract within the past five (5) years (from January 1, 2021, up to the deadline for submission of the Letter of Intent). The completion date shall be determined based on the contract completion date, the acceptance certificate date, or the completion date specified in the owner's certificate. Similar project publicity service contracts refer to government project publicity, international project publicity, and convergent media publicity projects that are similar in scope of services to this Contract. Applicants must provide: Photocopies of relevant supporting documents, including key pages of the contract that clearly indicate the contract name, scope of services, service period, date of signature, and the signatures and seals of both contracting parties. If the contract does not specify a service period, an acceptance certificate or a Client's Certificate may be provided. The Client's Certificate must explicitly state that the project has been completed in accordance with the contract and specify the date of completion, and it must be stamped with the official seal of the client.

Please note that the Consultant must provide all the supporting materials stipulated in the above "Selection Criteria for the Consultants' Shortlist," along with detailed contact information (including contact person, address, telephone number, email address, etc.). The Consultant shall solely bear the relevant responsibilities and consequences for any issues arising from incomplete submission or failure to