Call for International Market and Audience Development (Category 3)

Deadline: 13-Oct-2026

The Music Australia Export Development Fund supports Australian contemporary music artists undertaking international promotional and content creation activities to expand their global reach. The fund is a collaborative initiative between the Australian Government and the music industry, designed to strengthen the international presence of Australian contemporary music. It supports a diverse range of artists at different career stages and provides funding for activities that can help Australian music reach international audiences. The International Market and Audience Development category provides matched funding of $2,000 to $10,000 for eligible promotional, content creation and digital marketing activities targeting overseas markets. Purpose of the Music Australia Export Development Fund The fund aims to strengthen the international presence of Australian contemporary music by helping artists develop audiences and promotional opportunities outside Australia. The programme can support activities that: - Expand the international reach of Australian music. - Develop overseas audiences. - Promote Australian artists internationally. - Create content specifically for international audiences. - Strengthen international digital marketing. - Develop social media strategies for overseas markets. - Support international public relations and radio campaigns. The focus is on international market and audience development rather than ordinary domestic promotional activity. International Market and Audience Development The International Market and Audience Development category specifically supports promotional and content creation activities designed to reach international audiences. This can include international campaigns, digital strategies and targeted content that help artists build visibility in overseas markets.

Applicants should clearly explain:

- Which international audiences they want to reach. - Why those audiences are relevant. - What promotional activity will be undertaken. - How the activity will increase international visibility. - What professional or audience-development outcomes are expected. Matched Funding Available Matched funding grants of $2,000 to $10,000 are available. Applicants must demonstrate evidence of matched funding that is equal to or greater than the amount requested. For example, an applicant requesting $5,000 must demonstrate at least $5,000 in eligible matched funding. The matched funding requirement should be clearly reflected in the project budget and supporting documentation. What Cannot Be Used as Matched Funding? Two types of contributions cannot be counted toward the required match: - In-kind contributions. - Other government grants. Applicants should therefore ensure that their matched funding comes from eligible financial sources and is properly documented. Eligible International Promotional Activities The fund supports several types of promotional and content creation activities.

Eligible activities include:

- International PR campaigns. - International radio campaigns. - Music video clip production. - Social media content aimed at overseas audiences. - International digital marketing strategies. - International social media strategies. The proposed activity should have a clear international focus and demonstrate how it will contribute to market or audience development. International PR Campaigns Funding can support international public relations campaigns designed to promote Australian contemporary music to overseas audiences. Applicants should explain the target market, campaign objectives and expected benefits for the artist. A strong proposal should connect the PR campaign with a broader international audience-development strategy. International Radio Campaigns International radio campaigns are also eligible. These campaigns can be used to promote an artist’s music to radio audiences in overseas markets. Applicants should clearly explain the intended international audience and how the radio campaign supports their broader export development goals. Music Video and Content Creation Funding can support the creation of music video clips and other social media content aimed at overseas audiences. The content should have a clear purpose within the artist’s international promotional strategy. Applicants should explain how the proposed content will be used to reach or engage audiences outside Australia. International Digital Marketing Strategies The fund can support the development of international digital marketing strategies. These strategies can help artists identify appropriate overseas audiences and develop more targeted approaches to digital promotion.

Applicants should clearly explain:

- Target international markets. - Intended audiences. - Digital platforms. - Promotional objectives. - Expected outcomes. International Social Media Strategies Applicants can also seek funding for international social media strategies. The strategy should focus on reaching audiences outside Australia and should be connected to the artist’s broader international development plans. Eligible Project Costs Funding can support a range of costs associated with eligible international promotional and content creation activities.

Eligible costs include:

- Artist fees. - Creative worker fees. - Travel. - Accommodation. - Insurance. - Visa costs. - Freight. - Childcare. - Accessibility measures. Applicants should ensure that costs are directly connected to the proposed activity and are appropriately reflected in the project budget. Artist and Creative Worker Fees Artist and creative worker fees can be included in eligible project budgets. These costs can support the people required to develop and deliver the proposed international promotional or content creation activity. Travel and Accommodation Travel and accommodation costs associated with eligible activities can be supported. Applicants should ensure that international travel expenditure is directly connect