ASEF 30th Anniversary Logo Competition

Deadline: 30-Sep-2026

The Asia-Europe Foundation (ASEF) is inviting designers and creative professionals to participate in its 30th Anniversary Logo Competition. The competition seeks an original and versatile logo that represents three decades of cooperation, connection, and exchange between Asia and Europe. The winning designer will receive a SGD 800 cash prize, and the selected logo will be used across ASEF’s anniversary communications, publications, events, and promotional materials in 2027. The Asia-Europe Foundation will celebrate its 30th Anniversary in 2027 and is seeking a distinctive visual identity for the milestone. The competition invites creative participants to develop a logo that communicates: Three decades of Asia-Europe cooperation. Connections between Asian and European communities. Cultural and institutional exchange. Collaboration and partnership. ASEF’s role in fostering Asia-Europe relations. The significance of the 30th Anniversary. The proposed logo should be original, memorable, visually appealing, and adaptable to different formats and communication channels.

Organizer: Asia-Europe Foundation (ASEF)

Occasion: ASEF 30th Anniversary

Anniversary year: 2027

Competition type: Logo design competition

Theme: Three decades of Asia-Europe connections and cooperation

Prize: SGD 800

Winning design: Featured in ASEF’s anniversary communications and activities

Application type: Creative design submission

The Asia-Europe Foundation (ASEF) is an organization that promotes exchanges and cooperation between Asia and Europe. Through its programmes and activities, ASEF facilitates interaction among people and institutions from both regions across areas such as culture, education, sustainable development, governance, and other fields of shared interest. The 30th Anniversary provides an opportunity to create a visual identity representing the organization’s history and its continuing role in Asia-Europe engagement. The competition calls for a visual identity that reflects the significance of ASEF’s 30-year milestone. The design should ideally communicate concepts such as:

Connection: Building links between Asia and Europe.

Cooperation: Working together across regions.

Exchange: Sharing ideas, knowledge, culture, and experiences.

Continuity: Three decades of ASEF’s activities.

Future orientation: Looking toward continued Asia-Europe engagement.

Diversity: Recognizing the different cultures and communities represented across both regions.

The design should communicate the anniversary concept effectively without becoming overly complicated. The winning design is expected to be:

Original: The concept should be created specifically for the competition.

Memorable: The logo should be recognizable and easy to associate with the anniversary.

Relevant: The visual concept should connect clearly with ASEF’s 30th Anniversary.

Versatile: It should work across different communication formats.

Visually strong: The composition, typography, shapes, colors, and overall presentation should work together effectively.

Adaptable: The design should remain usable in both digital and printed materials.

The selected logo will be incorporated into ASEF’s anniversary-related communications and materials.

Potential applications include:

Digital communications. Websites and online platforms. Social media. Publications. Anniversary events. Promotional materials. Printed communications. Event signage. Anniversary-related collateral. Because the logo may be used in different contexts, designers should consider how the concept will perform at different sizes and across different media. The winning designer will receive a cash prize of SGD 800. In addition to the monetary award, the winning logo will receive visibility through its use in ASEF’s 30th Anniversary communications, publications, events, and other anniversary materials. This provides the selected designer with an opportunity to have their work associated with a major institutional anniversary and an Asia-Europe cooperation initiative. Submissions will be assessed using several creative and practical criteria.

Key considerations include:

Originality: Is the concept distinctive and creative?

Conceptual strength: Does the design communicate a clear idea?

Relevance: Does the logo appropriately represent ASEF’s 30th Anniversary?

Visual quality: Is the design aesthetically effective and professionally presented?

Versatility: Can the logo be used effectively across different communication materials?

Designers should therefore consider both the creative concept and the practical application of the logo. Designers can approach the competition by following these steps:

Understand ASEF’s identity: Research ASEF and its work in strengthening Asia-Europe connections and cooperation.

Study the anniversary theme: Consider how the number 30, Asia-Europe relations, and the concept of cooperation can be represented visually.

Develop several concepts: Explore different visual approaches before selecting the strongest idea.

Create an original design: Ensure that the proposed logo is distinctive and created specifically for the competition.

Test the design: Check how it looks at different sizes and in different formats.

Consider digital and print applications: Make sure the design can function across websites, social media, publications, event materials, and other collateral.

Refine the visual identity: Pay attention to typography, colors, proportions, spacing, and overall balance.

Review the submission requirements: Check the official competition guidelines for technical specifications and submission instructions.

Submit before the deadline: Follow ASEF’s official submission procedure.

A strong anniversary logo should communicate its concept quickly and remain recognizable when reproduced in different formats.

Designers may consider:

Incorporating the number 30 in a creative way. Exploring visual connections between Asia and Europe. Using shapes that suggest connection, excha